The January 22 issue of AdWeek features a great story by Ki Mae Heussner titled “Whose Life Is It, Anyway?” In the story, Ki Mae examines the issue of online personal data from many angles. She examines companies who collect data anonymously and sell it to marketers for targeting purposes, and the consumer and regulatory [...]

In the very near future Azigo will open up the “Early Access Program” to invited guests.  For an invite, go here.  To see why an invitation is worth having, check out our 90 second video that provides just a glimpse into the awesome power of Azigo.

Regular readers of this blog (hi mom!) are probably well acquainted with the issues of personal data control and online privacy protection. Azigo has been a pioneer in developing tools to help people better control and manage personal information online. But it turns out that giving people tools to manage personal information isn’t really that [...]

A personal data ecosystem must emerge because the architecture of a personal data wallet (or data store or data locker or whatever term you prefer) provides the best user experience for how consumers can interact with brands. The user experience is best because: Despite how we’ve always done it, the reality is that almost all [...]

We are excited to have Shan and Valeska join our team. Shan is an experienced leader at bringing revolutionary new products to the advertising industry. He will lead our initial sales effort to publishers, ad networks, and advertisers. Valeska brings a sensibility to what real people actually do online that will shape Azigo as a universal tool for privacy protection and identity management for online and mobile platforms.

By reconciling privacy concerns with targeted personalization, open data supports a robust advertising-supported online publishing industry for the benefit of publishers, consumers and advertisers alike.

The $30B online ad industry is too complex and inefficient for advertisers and publishers alike, and if it were more efficient, it might be more like a $200B market.

This post is a place to keep track of the sources of this info. So far I’ve only found a few numbers. Must keep digging. 30% of users delete cookies according comments by Jules Polenetsky on a panel at the W3C Workshop on Web Tracking and Privacy 40% of users delete or block according to OpenTracker.net 36+% of Australian Internet users delete [...]